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Innovation-focused Commerce Architect and Engineering Executive with 20+ years designing, modernizing, and scaling global digital commerce ecosystems. Proven leader in transforming legacy and SI-dependent delivery models into high-performing, in-house innovation engines across multi-cloud enterprise environments including customer facing commerce, backend operations and revenue driving data teams.
I'm a builder of teams as much as platforms. As a leader of eCommerce Engineering, I believe technology should be a growth engine — directly influencing revenue, customer experience, and brand performance.
I lead with strategic clarity and hands-on depth, ensuring architecture decisions translate into measurable business outcomes. From modernizing commerce platforms to scaling global teams, my focus is sustainable velocity, disciplined execution, and long-term scalability.
When engineering, product, and business operate in alignment, innovation accelerates — and brands win.
With deep D2C experience, I align engineering strategy with business growth—ensuring architecture decisions directly influence revenue, performance, and customer experience. From API-first and headless commerce to mobile and data-driven ecosystems, I design scalable, resilient platforms that deliver measurable ROI. In close partnership with executive leadership, I help shape enterprise technology direction while balancing innovation with governance and risk management, staying engaged at the architectural level to guide critical decisions and keep high-impact initiatives on track.
Focused on enterprise-scale execution with a strategic growth lens, I consistently translate enterprise vision into disciplined, forward-looking execution—scaling global engineering capabilities and modern commerce ecosystems with long-term growth in mind.
My approach balances innovation with operational rigor, ensuring platforms are built to scale across the enterprise while remaining ROI-aware and outcome-driven. By aligning architecture and investment strategy to measurable business impact, I enable sustainable expansion, digital maturity, and continuous innovation.
I have architected and scaled global engineering organizations across multiple commerce and native mobile platforms, building high-performance in-house capabilities aligned to enterprise growth objectives.
I have designed and implemented modern API-driven middleware platforms that reduced vendor dependency, lowered operational costs, and established a scalable foundation for omnichannel commerce innovation.
I have defined and executed digital transformations spanning not only Commerce, but CRM ecosystems, OMS integrations, loyalty platforms, Martech and payment infrastructures — creating unified, future-ready commerce ecosystems.
I have led multiple eCommerce replatforming initiatives and new brand launches while championing enterprise AI innovation, introducing agentic shopping concepts, all aligned to scalable architecture and long-term digital strategy.
Have an inquiry or just want to say hello?
Kelly Jones
P.O. Box 182
Morristown, AZ 85342
Call : +1.480.719.0817
Email : kj@kellyjones.io